In this episode of The Coaching Business Spotlight Show, host Kat Knecht dives into the essential yet often overlooked aspect of building a successful coaching business: mindset. Kat discusses how maintaining a soul-driven approach can guide coaches through the challenges of promoting their services while staying true to their authentic selves. Through a demonstration of her unique Soul Search Process, Kat helps her guest, seasoned coach Ronda Colavito, uncover her marketing mindset blocks and find creative ways to connect with her audience.
Ronda shares her journey from corporate leadership development roles to launching her own coaching business. Together, Kat and Ronda explore the balance between vulnerability and strength in marketing, emphasizing how coaches can inspire change while remaining authentic. This transformative conversation highlights actionable strategies for overcoming self-promotion fears and creating meaningful connections.
In this episode, Kat and Ronda talk about:
- The importance of mindset in building a sustainable coaching business and overcoming marketing blocks.
- How the Soul Search Process can uncover personal blocks and inspire action.
- Rhonda’s journey from corporate roles to independent coaching, highlighting her niche in workplace relationships.
- The paradox of vulnerability: making people comfortable while encouraging growth through discomfort.
- Strategies to authentically market coaching services without feeling “salesy.”
- The power of connecting with people’s vulnerabilities to craft compelling marketing messages.
- Insights into how paying clients are more invested in the coaching process, enhancing results for both parties.
- The value of group coaching experiences in fostering community and shared learning.
- Ronda’s actionable steps for embracing her marketing mindset, including networking and direct conversations.
- How mindset shifts can transform marketing into an authentic extension of coaching.
Prior to starting her coaching and consulting practice, Ronda Colavito was an internal coach and led talent and leadership development at Dolby Laboratories, Sony PlayStation and Peet’s Coffee.
Ronda is a seasoned coach with more than 20 years of experience in one-on-one and team coaching, as well as designing and leading a variety of corporate learning and leadership development programs.
She is a Certified Professional Co-Active Coach (CPCC) and a Professional Certified Coach (PCC).
In addition to her career in coaching and leadership development, she has experience as a broadcast journalist and in corporate communications.
In her spare time, she is usually hiking, baking, reading, or learning something new… like playing guitar.
Resources mentioned in this episode:
For listeners ready to deepen their connection with their coaching clients or explore Ronda’s programs, visit her website to download a free relationship-building assessment or schedule a consultation.
