Evolve Your Coaching Business

The Ultimate Guide to Success Doing the Work You Love



Many coaches bring a passion to help their clients create a fulfilling life. They long to have a positive impact on the world. Yet an alarming number of them fail because they don’t know how to move from the love of coaching to the joy of running a successful business.

As a coach, your strength is connecting with people to elicit transformation. This book will show you how to use that very same set of skills, talent, and passion to grow and evolve your coaching business into a lifelong, prosperous career.

Stories, Tools, Exercises and Guidance!


I began my coaching career over 20 years ago. I would love to tell you I built a successful business easily and effortlessly, but that would be a big fat lie. I worked hard, and I made a ton of mistakes. I listened to people who told me to GO BIG way too fast and I stopped doing the small things that brought me my greatest success. More than once!

Over time, though, I learned I could listen to my inner wisdom when I used proven business strategies. I found there were basic steps to take that worked every time. I also discovered the four stages of a coaching business that – when followed – made the journey to success easier and even fun!


Evolve Your Coaching Business” offers proven tools and strategies that align with your values and desire to be of service. Learn from real life examples and inspiring stories that will guide you step-by-step to the exact success you are seeking.


Part 1:

Heart & Soul

Create a compelling vision that is based on your values and what is in your heart. This vision will keep you motivated and moving forward for years to come.


Part 2:

Business Evolution in Four Stages

Learn the four stages of a coaching business. Knowing what stage you are in and the activities that will help you build your business in each one will save you gobs of time and money.


Part 3:

Marketing Your Way

It is a myth that marketing is hard. The truth is marketing is about creating relationships. Using proven strategies that work for you is the key.


Part 4:

Attract A Crowd

Coaches are brilliant at enrolling people with their passion for the work they do. Learn the variety of ways you can connect with people using your talents and unique delivery style.


Part 5:

Business Essentials

Having systems and structures to hold your business and keep things moving will leave you the time and energy to do what you love most – to coach.


Part 6:

Group & Online Programs

Expand your reach and your income. Grow beyond one-on-one coaching.  Learn everything you need to create a successful and profitable group offer.


Part 7:

Keep Your Business Alive!

A business is like a plant. It needs to be nourished in order to keep on growing. Learn how to stay engaged with your business over time while at the same time growing yourself.


Part 8:


The "Being" part of running a business is often neglected. This leads to overwhelm and burnout way too often. The solution is to tend to yourself with just as much care and attention as you do your business.


Part 9:

The Value of Community

Success never happens in a vacuum. The best kind is created with kindred spirits. Discover the importance of making and fostering relationships that will help you evolve your business and keep you connected to your purpose.


Karen Lovelace copy

“Kat taught me marketing strategies and helped me hone my niche as a veterinary coach, and within six months I had launched a website that I love and learned valuable tools for getting my coaching business off to a good start.”  

Karen Lovelace, The DVM Coach

Denee-Reaves-FINAL-1 copy

“I knew where I wanted to be but didn't know how to get there. Kat provided me with clear and transformative steps to create a clear coaching program. I am now confident in my ability to create a business out of my passion for coaching and in my ability to really make a change in my clients' lives.”

Denee Reeves, The Wealth Coach



There has never been a better time to be a coach. People are awake to the fact that it’s time to go for their dreams.

This book will not give you all the answers. No book can do that. It will, however, give you all you need to find those answers, a bucket of good advice, true stories and examples that will give you the hope and confidence you need to succeed in creating a lifelong coaching career.

Discovery Call

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No-obligation, 20-minute online call to discuss your business vision

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