Love for Sale … And It’s Not What You Think!

In my book, Evolve Your Coaching Business, I recall a funny experience I had with a colleague who just didn’t get what coaching was about. It went like this.

One day shortly after I first began my coaching business, I was having lunch with an executive who was a big wig in the organization where I worked. We were sitting in a booth eating really bad food trying our best to make it through the day.

He casually asked me if I thought I was going to apply for a new position that had just opened up.

I told him that actually, I was planning to take off the golden handcuffs that had bound me to the Postal Service pretty soon to start my own business. I just couldn’t help myself. I was so excited about my new business that I started gushing about it.

I told him what coaching did for people. How I listened and how much I cared and that I just loved my clients.

He turned to me with a bite of fish on his fork and said, “That sounds like another profession, you know, the oldest profession there is. It sounds like you are selling love.” I sure didn’t like this at the time. It felt like a put-down and sexist to boot. But the truth is, our profession is different. Coaching is heart-based.

You are making a promise to potential clients that you will support what is in their hearts and help them achieve things they couldn’t do on their own. These achievements, the ones people tend to hire a coach for, are based in their hearts, not their heads.

It is for this reason that the marketing of a coach business can have a positive impact on others while building your business.

This is why I wrote the book and why it can help you.

This month I am supporting an organization that shares my passion for this profession – Coaching for Everyone. If you purchase my book you will receive the benefits of learning ways to evolve your coaching business at the same time you will be supporting an organization that is helping people who would not otherwise be able to afford the opportunity to work with a coach or receive coach training.

100% of the proceeds from your purchase of my book will be donated to Coaching for Everyone!


Below is a passage I found inspiring on the Coaching For Everyone website.

Who needs coaching?

We really mean it: Coaching is for everyone.

Coaching is a dynamic, action-oriented way to find the creativity you’ve been searching for, the hope you may have lost, and a bold direction when life’s roadmap seems nowhere to be found.

Helping you reach new heights with the right steps. At Coaching for Everyone, we utilize highly-certified, diverse coaches, a dedication to healthy positivity, and time-tested techniques to help our clients take action in their lives.

Take a minute to answer the following questions:  

  • Do you want to have more time and energy for the people and activities that bring joy to your life?
  • Would you benefit from professional encouragement and guidance as you navigate a big transition in your life?
  • Are you ready to turn your biggest dreams and ambitions into reality, but aren’t sure what the next steps are?

If your answer to any of these questions is “Yes,” Coaching for Everyone can help.

It’s time to re-engage with the YES in your world! Coaching for Everyone is here to help you explore your potential, restore your motivation, and reinvigorate your drive. We can’t wait to connect you with your future.


I love this take on coaching! It is for everyone. In my book and my upcoming business development course and webinar on May 19th, I help coaches grow their businesses so they can expand their impact. Just like Coaching For Everyone, I believe the potential for having a big impact makes it worth the investment in time and money. You can help yourself and others by purchasing a book in April when all proceeds will go directly to Coaching For Everyone.


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