How do you find a coaching niche that actually works?
Finding your coaching niche isn’t just about choosing an audience or deciding what sounds good on paper. Kat explains that a strong niche sits at the intersection of who you are, the problem you genuinely want to help solve, and what people in the marketplace actually want and need.
In this episode, Kat shares stories from her own coaching business and from coaches she’s worked with to show why marketplace feedback matters. She introduces a simple triangle for developing or refining your niche and explains why talking directly with real people is one of the most important steps. Instead of trying to perfect your niche alone, Kat encourages coaches to experiment, listen closely to the words people use, stay curious, and allow their niche to evolve.
🔑 Key Takeaways
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A strong niche begins with who you are—your talents, values, experience, interests, and what brings you alive.
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Identify the circumstance, problem, and deeper dream of the people you most want to help.
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Your idea still needs to meet the marketplace. What you love offering and what people want must intersect.
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Talk with at least 10 real people in your potential niche and listen carefully to the language they use to describe their needs.
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Treat your niche as an experiment. Test, listen, adjust, and stay curious rather than trying to get it perfect before you begin.
Resources Mentioned in This Episode:
Evolve Your Coaching Business course
Free Resource — Say What You Do Without Cringing
Learn more about Soul Driven Success courses and programs on our website
Co-Active Training Institute (CTI)
Connect with Kat:
