One of the biggest traps coaches fall into is believing there’s a “right” way to succeed.
We look at someone else’s business, their growth, their visibility, and we think, “If I just follow their steps, I’ll get there too.”
And while learning from others can absolutely help, there’s something even more powerful—and often overlooked.
Your success has a pattern.
And it’s uniquely yours.
What we’ve discovered over years of building our business is that success isn’t random. It follows a cycle. Not a rigid formula, but a series of experiences, choices, and feelings that repeat themselves when things are truly working.
We call this your success cycle.
And here’s the key: your success cycle didn’t start with your coaching business. It’s been with you your whole life.
If you take a moment to think back to a time when you succeeded at something that really mattered to you—not something you should feel proud of, but something that genuinely lit you up—you’ll start to see it.
There was something you wanted. Something that felt exciting, meaningful, or even just deeply satisfying.
That desire matters more than you might think.
Because success doesn’t begin with strategy—it begins with wanting something that feels right for you.
From there, your path likely wasn’t smooth or straightforward. In fact, for most people, it includes moments that feel frustrating, slow, or even discouraging.
You might not have been the first chosen.
You might have had to take the long way around. You might have said “yes” to things that weren’t your favorite or weren’t in your zone of genius.
And yet, those moments were part of the path.
For many coaches, this is where doubt creeps in. You start to wonder if you’re doing something wrong because it doesn’t feel easy or immediate.
But what if those challenging phases aren’t signs of failure?
What if they’re actually part of how your success works?
In our experience, every success cycle includes a stretch where you’re asked to grow—where you do things that aren’t glamorous, where you feel uncertain, or where progress seems slower than you’d like.
The difference between those who succeed and those who don’t isn’t that one group avoids these moments.
It’s that they keep going through them.
They stay connected to what they want.
They continue to show up.
They say “yes” to opportunities that move them forward, even if those opportunities don’t look perfect.
Another important piece of the success cycle is support.
No one builds a coaching business in isolation. Whether it’s learning new skills, getting guidance, or simply having people who understand what you’re going through, reaching out for help is part of the process.
This is why I created the Soul Driven Success Community and Business Training Program.
I have found with the clients in my program that when they are aligned with what they truly want, when they are taking action—even imperfect action—and when they are staying engaged with their path, great things begin to happen.
Opportunities appear.
Connections form.
Business Flows.
It’s not accidental. It’s the result of being in motion within their own success cycle.
But here’s the most important part: your cycle won’t look like anyone else’s.
Some people move quickly.
Others take a slower, steadier path.
Some thrive on learning and figuring things out. Others succeed through enthusiasm, connection, or persistence.
There is no single blueprint. There is only your blueprint.
When you understand how your success works—what motivates you, how you move through challenges, what keeps you going—you stop trying to force yourself into someone else’s model.
And that’s when things begin to shift.
Because instead of asking, “What should I be doing?” you start asking, “What works for me?” That’s where real momentum comes from.
That’s where soul-driven success begins. Business strategy connected with your own wisdom.
Reflection Question: Think of a time when you succeeded at something that truly mattered to you. What patterns do you notice in how you got there—and how might those same patterns support you in your coaching business today?
If you would like help defining your success cycle and how to bring it to your coaching business, set up a chat with me right here.
Ep. 71 — Kat & Curtis Knecht – Encore: Unlock Your Unique Success Cycle
What if success isn’t about following someone else’s formula? Discover how to identify your unique success cycle and build a coaching business aligned with your strengths, purpose, and natural way of succeeding.
