Summer Encore Series — This episode was originally released in 2025 and remains one of the most important conversations we’ve had about building a coaching business. If you’ve ever wondered why certain strategies seem to work for other coaches but not for you, this framework will help you understand what to focus on at your current stage of growth.
What Stage of a Coaching Business Are You In?
One of the biggest mistakes coaches make is trying to implement strategies that don’t match the stage of business they’re actually in. We see what successful coaches are doing and assume we should be doing the same things—launching programs, creating podcasts, investing in branding, or building complex systems—before we’ve established the foundation needed to support them.
In this episode, Kat and Curtis Knecht explore the four stages of a coaching business: Coach in Training, Startup, Sustainable Success, and Legacy. They share lessons from their own business journey, explain what each stage requires, and offer guidance for moving forward with more clarity, confidence, and purpose. If you’ve ever felt frustrated by your progress or wondered what to focus on next, this conversation will help you identify your current stage and build your business one step at a time.
🔑 Key Takeaways
Every stage of a coaching business has its own priorities, opportunities, and lessons.
Trying to skip stages often creates frustration, wasted effort, and stalled growth.
The Startup stage is where coaches build the foundational systems that create long-term success.
Sustainable Success doesn’t have to look the same for every coach.
Legacy isn’t about fame—it’s about creating meaningful impact that extends beyond your work.
Resources Mentioned in This Episode:
Take the “Four Stages of a Coaching Business” quiz
Join the free Soul Driven Success Community for Coaches — Get a free digital copy of Kat’s book Evolve Your Coaching Business when you join!
Learn more about Soul Driven Success courses and programs on our website
Connect with Kat:
