Steve Page - Transforming Fear Into Strategy

In this conversation between Kat Knecht and Steve Page, we dive into the nuanced world of coaching, focusing on fear and its impact on business success. Steve Page, CPCC, PCC, is a seasoned coach with a diverse background in executive leadership and coaching, who is known for his unorthodox and pragmatic approach.

Steve offers insights into how fear can be both an obstacle and a tool for growth, emphasizing the importance of recognizing and utilizing fear as a source of data and guidance. He introduces the concept of the “fear inventory,” a technique to help individuals confront and categorize their fears, ultimately reducing their power. The discussion then shifts to the practical aspects of managing fear in a coaching business. Steve highlights the necessity of creating safety nets, like financial planning or establishing a support network, to take calculated risks. He also stresses the significance of authenticity in coaching, encouraging coaches to embrace their unique identities and leverage them to attract the right clients.

In this episode, Kat and Steve talk about:

How fear often holds coaches back from achieving their business goals
Exploring the idea that fear can be a useful tool rather than just an obstacle
Steve’s “Fear Inventory” method for clients to list and confront their fears regularly
Understanding which aspects of fear are genuine concerns and which are exaggerated
The importance of establishing financial and emotional safety nets
Emphasizing the need for coaches to be true to themselves to attract the right clients
The role of community and support in mitigating fear and fostering success
Addressing the fear of competition and scarcity in the coaching industry
The importance of authentic marketing and relationship building in a coaching business
How integrating fun and a relaxed approach can enhance business success

Steve Page is a seasoned coach with over 25 years of senior leadership experience. He combines his extensive business knowledge with coaching, aiding leaders in developing their authentic style and maximizing their impact. Known for his unorthodox and creative approach, he’s also a dynamic speaker and facilitator, famous for his engaging team workshops.

Steve’s professional background is enriched by his roles in transforming businesses and teams globally, especially in Europe, the U.S., and the Middle East. His unique blend of professional coaching and senior business experience allows him to view organizations from multiple angles, focusing on creating impactful, transformational change. As a faculty member at The Coaches Training Institute and holding CPCC and PCC certifications, Steve brings a wealth of knowledge to his coaching. He also serves as a Leadership Development Advisor to McKinsey Strategy Consulting and holds a Master’s Degree from The University of Warwick Business School.