Kat Knecht – The Money Side of Coaching: How to Price, Profit & Thrive

Kat Knecht – The Money Side of Coaching: How to Price, Profit & Thrive

In this encore episode, Kat Knecht shares a powerful story from her book “Evolve Your Coaching Business” that reveals how to make smart money decisions as a coach. Using an unexpected analogy from her early life helping run a fruit-growing business, Kat shows how creativity, curiosity, and a clear niche can turn challenges into thriving success. She breaks down real numbers on what new and experienced coaches can expect to earn, how long it typically takes to build a profitable business, and the mindset shifts that make all the difference.

🔑 Key Takeaways

    • Your coaching income evolves as your business does — expect growth in stages, not overnight.
    • Finding your niche is the “high-quality fruit” of coaching — it determines your success.
    • Market research and curiosity open doors to opportunity you can’t see from the inside.
    • Treat your coaching practice like a business, not just a service; track income, expenses, and projections.
    • Mindset matters as much as strategy — stress about money blocks creativity and client connection.

Resources Mentioned in This Episode:

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Kat’s book: Evolve Your Coaching Business

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