In this episode of the Coaching Business Spotlight Show, host Kat Knecht dives deep into the art of marketing within the coaching business, but with a twist. She emphasizes that marketing doesn’t have to be transactional or manipulative; instead, it can be a soulful and inspiring process that connects you with your passions, utilizes your strengths, and ultimately helps you convey your message effectively to your audience. Through personal anecdotes and thought-provoking questions, Kat explores what makes marketing both easy and impactful, and how aligning it with your core values and passions can lead to genuine connections and success in your coaching business.
Kat shares her journey and the pivotal moments that shaped her approach to business and marketing. From her early experiences of overcoming challenges with dysgraphia to harnessing her innate talents for storytelling and connecting with others, she illustrates how personal struggles and strengths can inform and enhance one’s marketing strategy. This episode is rich with actionable insights and encourages coaches to explore their own stories and passions to create marketing that resonates deeply with their target audience.
In this episode, Kat talks about:
- Marketing in coaching should be inspiring, connecting you with your passions and strengths.
- The importance of storytelling in marketing to create relatable and engaging content.
- The significance of understanding who you are and what you’re passionate about in shaping your marketing strategies.
- Identifying and serving your niche effectively to make your marketing more impactful.
- Leveraging personal experiences and strengths to craft unique and authentic marketing messages.
- The role of curiosity and creativity in overcoming challenges and finding unique solutions in business and marketing.
- The concept of “front porch marketing” and the power of personal connections and community engagement.
- The importance of being tactical in your approach, yet staying true to your core values and what excites you.
- Utilizing a mix of strategies and mediums, like storytelling, writing, speaking, and engaging directly with potential clients, to broaden your marketing reach.
Resources mentioned in this episode:
Kat’s upcoming workshop “Evolve Your Coaching Business & Activate Your Marketing” aimed at helping coaches with their marketing mindset, message, and market engagement strategies. Free to Soul Driven Success Community Members.
Kat’s Website
Soul Driven Success Community
Kat’s LinkedIn
Kat’s Facebook
