In this episode of the Coaching Business Spotlight Show, Kat kicks off a two-part focus on relational marketing — the kind of marketing that feels human, authentic, and aligned with who coaches are at their core. Speaking directly to coaches who feel resistance, fear, or dread around marketing, Kat reframes marketing not as selling, but as connection.
Through personal stories from the early days of her business (and moments of recent challenge), Kat illustrates how relationship-based marketing has consistently sustained and grown her coaching practice. From personal outreach and one-on-one conversations to playing the long game of trust and connection, she reminds listeners that the most effective marketing skill coaches have is already in their wheelhouse: the ability to build meaningful relationships.
This episode is both reassuring and practical — a permission slip to stop pushing and start connecting.
🔑 Key Takeaways
- Relationship-based marketing is the most effective marketing for coaches.
- Marketing doesn’t have to feel pushy or transactional to work.
- Personal touch matters — one conversation at a time builds momentum.
- The long game counts. Some relationships turn into clients years later.
- Connection fuels energy. Relational marketing re-energizes you and your business.
Resources Mentioned in This Episode:
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