“How much do you charge?” is the big question asked by fellow coaches as well as potential clients. I say BIG because this question can elicit a lot of feelings. More than just a question with a matter-of-fact answer.
Why is that?
Why is the price of coaching services so wrought with confusion, competition and conflicted thinking?
I could offer a lot of answers, but the one that is top of mind right now is:
Who cares?
Not to be snarky, but rather to ground this thinking in something positive.
There’s a saying, ”what other people think of me is none of my business.” Do you know that one? I think it could apply to your pricing as a coach when it comes to comparing or worrying about what others think.
There are only two people who this question should matter to.
You and your potential client.
In order to market and deliver your coaching services with confidence, you need to feel good about what you charge. You need to know the reason you charge that amount. You need to feel confident when you convey that number to your potential clients.
This is where the value exchange of coaching begins. If this part is done well, the coaching relationship is off to a good start. Full of integrity and win-win energy.
In my most recent podcast episode, my guest and I unpack how the coaching business is fairing these days, what coaches most need to focus on, and some mindset shifts that are helpful for long-term success.
We didn’t talk about the money question, and it has been bugging me ever since.
Sometimes in these blogs, I write the message I most need to hear.
So I suppose that is one reason I have been thinking about the money question. It is what’s up for me right now!
I am in a transition of business models. I have a few things to get in place and then I will be offering my business training course to coaching schools and other organizations.
I am also going to officially launch my new Full-Fledged Business Academy, a comprehensive program and courses for coaches who really want to go the distance in this profession.
So I have been thinking about this question and what feels most important to me, beyond the exact numbers, is to be able to answer that question with the confidence that comes from knowing the value of what I offer.
The value to my customers. The value that they are seeking and willing to pay for.
I encourage you to look at this question for yourself, and I would love to know what it brings up for you.
The Coaching with Confidence workshop is coming your way on Monday, July 28, from 11 am to 12:30 pm PDT. It’s a FREE workshop led by Kat Knecht, CPCC, PCC.
This workshop will give you valuable information and an enlightening experience. It will also give you a taste of my Soul Driven Success Business Academy training, as well as the amazing community you could be a part of should you choose to join the Academy Program.
The workshop will highlight three areas that give coaches confidence.
- Confidence with the value you bring clients
- Confidence with making sales
- Confidence with the day to day running of a coaching business
Join my free community and sign up for the workshop today.
Ep. 46 – Charlie Jett – Why Coaching Credentials Don’t Equal Clients
Kat and Charlie break it down and go to the long game. They explore how to define your niche, speak to client pain points, and build a sustainable business with clarity, honesty, and purpose.
