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Coaching Business... by Design

Imagine that you've learned how to align your soul's purpose with proven business strategies to create a business that's uniquely & joyfully yours...

... so that you can stop worrying about what you don't know and start enjoying the work you love that's changing the world.

The Pain of "Not Knowing" ...

Like many coaches, I was called to the profession by a burning desire to have meaningful work that was both prosperous and changed people's lives.

And there were so many things that I didn't know... worst of all, I didn't know that I didn't know them... if you can follow all that "not knowing."

Let's just say that, although I'd had a successful career at the USPS and was married to a successful entrepreneur in the fruit business, I had a great deal of ignorance about the challenges involved in creating a successful coaching business.

Here's a list of what I didn't know... see if you can relate to any of this: 

  • Coaching is a vulnerable and personal business... it's about selling transformation in an authentic way... it's about personal self-expression thru a business model... which is way different than selling fruit or delivering the mail. I didn't know this.
  • I didn't know how to stay connected with my passion while doing the hard business activities of identifying a target market, developing a business model, effectively marketing and selling my services... and doing all this in a sustainable way. I feared I was selling out on my soul.
  • How could I honor my spiritual values and heart's desires while I engaged with the marketplace to grow my business? No idea.
  • I had no clue about what it took to evolve through the different phases or levels of a business... from startup to being a sought-out authority...
  • It was hard to admit how much I didn't know... many times I felt ashamed and hid out.

As the Jeff Bridges song goes, "I could write a song, I could write a letter, I could write a book about what I don't know."

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If You' Relate to Any of This "Not Knowing" About Your Coaching Business...

The Joy (and Challenges) of Creating a Successful Coaching Business

I knew that all my training, my gifts as a coach, my dream of having work I loved and my desire to change the world would be lost... unless I made my business sustainable.

At times, I just wanted to give up. I went through periods of time where I bought into the fantasy being perpetuated by marketing charlatans who told me that... 

"All you have to do is…"

What they told me to do… "these three simple steps… just pay us the big bucks and - in no time at all - you will be making six figures and then millions." 

Just as harmful was the message… "you don’t have to do any of that business stuff at all. Just think positively and people will come flocking to your door."

And I didn’t know what I didn’t know.

The one thing I did know - when I really listened to my inner guidance - was that I needed help! 

I found some good help and some so-so help and some not-so-helpful help. 

Over time, I gradually learned what I didn’t know and, each time, I grew my business. I also discovered that growing a coaching business required personal and spiritual growth on my part.

To really change the world in the way my soul was urging me to do meant I needed to become that change, as the popular saying goes! I not only took a zillion business courses, I also did my own personal and spiritual inner work.

I discovered that growing a meaningful and personal business meant I had some mountains to climb, inner limits to overcome and a manifesting energy to create and sustain within me as my business grew in the world. 

Coaching Business...by Design is Born


My soul even called me to become an interfaith minister! I learned, in that training, the wisdom of all the major spiritual traditions of the world.

Then I hit another one of those places in the road where, once again, I didn’t know what I didn’t know. I had grown my business with one-on-one clients and wanted to expand in new directions. 

Start a group, write a book, do some speaking. It felt like a whole new road to walk. 

Funny how that keeps happening when you follow the path of your heart!

I thought I might start my own church. Then I wrote a book about soul searching (called The Soul Search) and how it applied to my success in the coaching business.

I had a personal epiphany when I used the Soulsearch process to address this unknown place in the road and spirit gave me a clear signal to take a fork in another direction.

To use all my coaching skills, my business expertise, my spiritual  wisdom and the personal growth I experienced... to help other professional coaches.

Coaches who don’t know what they don’t know. Coaches who, like me, may have missed the memo on the high bar that needs to be reached in order to create sustainable success as a professional coach.

Over the past year, I have experimented with the best way to do this. Gleaning from all the good help that I have received, I have created a program that has never before been offered.

At Soul Driven Success Business Academy, our mission is to show professional coaches how to align their soul's purpose with proven business strategies so they can stop worrying about what they don't know and start enjoying the work they love that's changing the world.

We help them tap into their vision and gain confidence in their greatness… with the support of top-level coaching, useful exercises, hands-on curriculum and real-world business concepts.

I called this program Coaching Business by Design.

It includes two-dozen modules of training materials & videos that range from proven business strategies to spiritual exercises along with personal coaching to support you to manage the obstacles that naturally occur when you go for your dream.

How Coaching Business by Design Will Help You

Mission on About page

Here's what I have discovered in my 20 years of being a coach, running a successful coaching business and training coaches for CTI.

There’s something unique about having a meaningful, soul-driven coaching business.

It’s personal and vulnerable because it calls for your full self-expression in the marketplace... and the marketplace is a very impersonal place. 

When you do work that comes from your heart, your business structure is more important than in other businesses. This is not selling apples or widgets. You're selling a transformational experience guided by your skills. 

Your business model, niche, message, marketing activities and growth strategies all need to be tailored to what works for you.

To create this kind of business requires individualized help, which is why we call our program "by Design".

There is only one size that fits you, and it doesn't fit anyone else. 

We support you to create your unique coaching business by designing, with you, the exact path you need to follow to get the results you want. We have over two dozen modules from which you will choose the ones to chart your course.


This Program Is Divided Into Two Parts

Part One: You And Your Coach Design Your Course of Action

Part Two: You Make It Happen

Click on the arrows below to learn all about it.

Part One: Design Your Unique Program

You and your coach take the first month to design a program that fits who you are, the stage of growth of your coaching business and the results you want to accomplish over the next six months.

You will choose the exact combination of Modules to get you where you want to go.

At the end of this month, you'll have a clear path charted to your specific destination points and be ready for the next step. 

Set up a Free Consultation with Kat or Curtis to learn exactly how this works. 

Schedule it here

Part Two: Make It Happen

A six-month course of action guided, but not limited, by the strategy you design in Part One.

Its goal is to accomplish the results you want. It includes coaching, learning, growing, accountability and lots of doing.

Each Month You Will Experience

  • Two Private Coaching Sessions
  • Two Mastermind Group Calls
  • One Zoom Workshop Training Call
  • Training Modules and Videos Prescribed Just for Your Business
  • Occasional Guest Teachers on Specific Topics 

Set up a Free Consultation with Kat or Curtis to learn exactly how it will work for you. 

Schedule it here 

Your Unique Prescription from Twenty-Four Modules

From their combined years of experience, Kat and Curtis have created twenty-four Modules, each containing multiple worksheets, videos and other resources.

These are divided into four essential areas:

  1. Business Development
  2. Coaching Specialties
  3. Leadership
  4. Soulwork

From these, you will choose the exact Modules that fit what your business needs to become you want it to be. 

You will create a unique, fun and enlightening journey for yourself and your business. 

Email Support & Accountability Between Sessions

You will be given all the support and accountability that you need as you accomplish your goals and experience the joy. 

Set up a Free Consultation with Kat or Curtis to learn exactly how this works. 

Schedule a Call Here 

Here's How You Can Invest in Your Future

$500 Deposit and a Single Payment of $2497 ($2997 Total)

$500 deposit and Six Monthly Payments of $450 ($3200 Total)

What People Say About Kat

It is essential that your guide has walked the path ahead of you so she can help you avoid the pitfalls and you can learn from a successful coach who has real life business experience.

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Thank you so much for your amazing visioning partnership. Your ability to hold space for both possibility and clarity is unparalleled. I am feeling super lucky to have you in my life. - Abigail Morgan Prout, Creative Alliance Coaching

Learning about the aspects of business such as marketing and sales can seem far from the coaching passion of helping people and changing the world…..that is if you don’t have a leader who matches your values.

Kat is brilliant at making clear what may feel murky. She has an uncanny ability to help you reach deep inside to your wisest and most passionate, personal truths. From there your path will become clear and you will find you have a partner and guide empowering you as you bring your dreams to fruition. Kat is one of the most gifted coaches with whom I have ever worked, delivering high value and results.   - K.H.

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Now Is The Time For You To Act!

Imagine waking up every workday morning with joy.

Your joy is the result of  having a business that is in integrity with your highest values, one that is guided by your soul and is financially stable.

I know this might seem like a pipe dream.

You may wonder if you will get the specific help you need for your ideal business. You might be afraid of wasting your time or money because you have had disappointment in the past.

That voice is your ego which - unlike your soul - just wants to keep you safe and small.

When you look in your own soul you will find the guidance you seek. That voice is telling you to go for it!

Your people are waiting.

Take the leap today.

Discovery Call

Schedule a free

No-obligation, 20-minute online call to discuss your business vision

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